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The global hydrocolloids market was valued at USD 9.7 billion in 2020 and is projected to reach USD 13.36 billion by 2026, at a CAGR of 5.4% during the forecast period. The growing health-consciousness among consumers in North America and Europe for natural products has driven the demand for natural food additives. Consumers perceive that natural food additives have a positive impact on health as it increases the demand for natural hydrocolloids in food & beverage products. This has driven the interest of food & beverage manufacturers to use natural gums in food. Natural gums are useful as functional ingredients and as natural sources of soluble dietary fibre and are considered healthy ingredients. The demand for a low-calorie diet has also been driving the hydrocolloids market.