Mastery in PropTech: Neeraj Jha’s Advancements at PropertyBlink
Proptech firms should work on pitching their vision and problems to an assortment of target audiences at the same time. One of such startups, which developed an ecological building management system, was successful because it pitched it to environmentally conscious real estate agents and developers.
One of the best approaches in storytelling is telling a story about its origin. One proptech company had an easier time showing how their technology designed because it stemmed from a need they had.