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An Amazon backer refers to an investor or supporter who helps fund and promote a business or product on Amazon, often through crowdfunding or external investment. These backers play a crucial role in launching products, boosting visibility, and providing early-stage capital. With their financial support, sellers can scale their businesses faster, improve product quality, and access broader marketing opportunities on the platform. The backing helps products gain traction, potentially turning small ventures into thriving enterprises within Amazon’s ecosystem.